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Our Story

Left feeling dissatisfied with how Moroccan culture was represented in London, Zineb founded Raphia with a mission to keep Morocco’s hospitality traditions alive and celebrate a shared passion for food, feasting, family, and community.

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CULTURE AND HERITAGE

Authenticity at the Heart

The value of togetherness is not just the bedrock of Raphia’s ethos, but of Moroccan culture. And food is the soundtrack to Moroccan family life. Raphia looks beyond national clichés to the regional markets and artisans of the country — bringing a contemporary twist to a collection of treasured artisanal products that are a roll call of the finest Moroccan ingredients.

AUTHENTIC FLAVOURS

The finest authentic Moroccan Ingredients

LOCAL INGREDIENTS

Raphia looks beyond national clichés to the regional markets and artisans of the country — bringing a contemporary twist to a collection of treasured artisanal products that are a roll call of the finest Moroccan ingredients.

UNIQUE FLAVOURS

Flavour profiles that are sure to surprise and delight make every Raphia product a truly exciting journey through Moroccan culture. Pairing sweetness with salt, softness with crunch, and nuttiness with fruit, no one chocolate, pastry, or sweet will be the same – or like anything you’ve tasted before.

See our flavours