My Big Idea: Moroccan gastronomy gifting brand Raphia
Zineb Faress is the founder of Raphia, a London-based luxury gifting business built around contemporary Moroccan gastronomy. Combining her hospitality background with a clear gap she identified in the premium gifting market, Zineb has grown Raphia from a founder-led concept into a multi-channel business spanning direct-to-consumer sales, corporate gifting, bespoke commissions, retail and brand collaborations. Her ambition is to scale Raphia internationally while positioning Moroccan craftsmanship, flavour and hospitality within the global luxury market.